The co|LAB Collective
Guidelines for Writers
A quick reference for writing articles and editorials for the Collective.
01
How to write an article
Stay unbiased
Report the facts from a neutral perspective. Your opinion stays out.
Answer the 5 W's
Who, what, when, where, and why — every article should cover all five.
Find the takeaway
Know the one thing your reader should remember.
Get interview quotes
Email interviewees in advance. Prepare your questions, but don't share them beforehand. Record the conversation and take notes.
02
How to write an editorial
Take a side
Editorials can be biased — state your opinion clearly.
Back it up
Support every claim with evidence.
Explain why it matters
Show readers why the issue deserves their attention.
Interviews optional
Quotes can strengthen an editorial, but they aren't required.
03
General tips
Lead with the important part
Put the most important information up front.
Integrate quotes smoothly
Weave quotes into your sentences instead of dropping them in.
Stay organized
Keep the piece clear and uncluttered.
Proofread
Read it again before you submit.